Movie Exhibition in the Future
Originally published Nov. 30, 2010
LOS ANGELES – A seismic revolution is taking place in Hollywood. Movie fans everywhere will have more options than ever before in getting their entertainment directly from studios, threatening the established movie theater business and vastly changing the landscape of movie exhibition.
The technological innovations in personal computers and home theater systems are forcing Hollywood moguls and executives to question their longstanding business model. Motion picture studios are now looking beyond traditional cinema theaters and making a major commitment to offer their latest productions on video-on-demand (VOD), as well as Web and Internet television, all in an effort to further push their product like never before and expand their audience.
“It’s a hot button issue,” said Lontih Khatami, in the Cinema Technology, Feature Film Post Production Department at Universal Studios. “It’s a sensitive issue among the studios right now because of all the interested parties that are involved.” (more…)
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